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Thursday, August 26 • 11:05 - 11:30
Keynote: Video Games & the Future of Entertainment

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Joost van Dreunen (NYU Stern): Video Games & the Future of Entertainment

Interactive entertainment today approaches $200 billion in global consumer spending. It also remains poorly understood among government policy-makers, financial investors, and media executives. In this lecture we’ll explore the transition of video games as a fringe activity to become a mainstream form of entertainment and it managed to thrive in the face of digitalization where conventional media firms faltered. You’ll hear about the trends, the major players, user-generated content, advertisers entering the space, blockchain gaming, and Big Tech’s impact on the global games’ economy.

(Session is in English language / In englischer Sprache)

Speakers
avatar for Joost van Dreunen

Joost van Dreunen

Investor, Author of One Up, Lecturer at NYU Stern, Superjoost / NYU Stern
Joost van Dreunen / SuperJoostConsidered “the top academic” in the video games industry, Joost teaches at the New York University Stern School of Business and is author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously he was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen in 2018. Joost works as an advisory board member for a portfolio of both publicly traded firms and startups in gaming. He publishes a weekly newsletter on gaming... Read More →


Thursday August 26, 2021 11:05 - 11:30 CEST