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Thursday, August 26 • 18:00 - 18:20
Beyond gamification: searching for the silver bullet of engagement

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Gamification holds the promise of driving game-like engagement… in non-game contexts.

But in practice, Gamification often translates into “give me a silver bullet to drive engagement - fast.”

And that results in a mechanics-first approach to designing your experience, which usually backfires over time - like Replika discovered when they added points and badges to their smart AI chat app, and saw long-term retention drop.

That’s because the power of gamification isn’t in the mechanics - it’s in the journey. If you help people make progress in something they care about - you win.

Join us and learn how to harness the true power of games to bring people & players to the next level.

(Session is in the English language / In Englischer Sprache)

Speakers
avatar for Amy Jo Kim

Amy Jo Kim

CEO, Gamethinking.io
Amy Jo Kim ist Spieledesignerin, Community-Architektin und Innovationscoach. Fortune hat sie als eine der 10 einflussreichsten Frauen in der Spielebranche bezeichnet. Zu ihren Arbeiten zählen Designs für Rock Band, Die Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion... Read More →


Thursday August 26, 2021 18:00 - 18:20 CEST