gamescom congress 2021

We all know them – The images of the gamescom crowds wearing oversized bags which are in fact mostly empty. Cheap ad space. “Who has the largest bag?” A yearly recurring fight between publishers. So what if we decided not to participate for once? Worth a try for sure. In 2019 we decided to trade our usual gamescom giveaways for a good cause and donated 0,666 m2 of wood per DOOM Eternal player at gamescom 2019. In this  Lightning Talk, Franziska Lehnert will take us on a journey from idea to execution of the project including details about the communications program, challenges and results.

(Session is in the English language / In Englischer Sprache)