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Friday, August 27 • 11:00 - 11:15
Into the DOOM WOOD: Raze hell and save the world

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We all know them – The images of the gamescom crowds wearing oversized bags which are in fact mostly empty. Cheap ad space. “Who has the largest bag?” A yearly recurring fight between publishers. So what if we decided not to participate for once? Worth a try for sure. In 2019 we decided to trade our usual gamescom giveaways for a good cause and donated 0,666 m2 of wood per DOOM Eternal player at gamescom 2019. In this  Lightning Talk, Franziska Lehnert will take us on a journey from idea to execution of the project including details about the communications program, challenges and results.

(Session is in the English language / In Englischer Sprache)

avatar for Franziska Lehnert

Franziska Lehnert

Head of Communication GSA, Bethesda
Franziska Lehnert leitet die deutsche Kommunikationsabteilung von Bethesda und kümmert sich zusammen mit ihrem Team um die PR-, Social Media- und Community-Arbeit für alle Bethesda-Marken. Sie begeistert sich für Nachhaltigkeit und dafür, neue Wege zu finden, um die Welt mit den... Read More →

Friday August 27, 2021 11:00 - 11:15 CEST